Although it may seem like only yesterday that we were putting our travel plans on ice (thanks for the time warp, COVID), our latest consumer research conducted on behalf of KAYAK by YouGov* reveals travelling is heating up again.
With 78% of respondents saying they’re excited to go back to travel in 2023, a new kind of bug – the travel bug – is sweeping the nation. So, what are the key motivators pulling Indians back to travel? The majority wish to explore the world (62%) and live their dreams (61%), while others are looking to seek thrills (55%), find themselves (48%) and escape their worries (43%)*.
But just how curious are we as a nation to travel, and how do we intend to scratch that itch? According to our research, 60% of Indians call themselves curious travellers and quench their curiosity by exploring new and offbeat destinations, trying new foods and meeting new people from different cultures.
A new era of travel
This strong desire to embrace more enriching adventures has two-thirds (64%) of Indians willing to cut back on their daily expenses to travel the world in 2023*.
Sustainability will be an important factor for Indians planning a trip in 2023, with 43% of respondents stating it will be one of the main criteria for their summer holiday. That’s where KAYAK’s ‘Least CO2 Sorter’ tool helps. It provides insights into a flight’s CO2 emission and helps to compare costs and travel times.
Popular destinations for 2023
With travel intent at an all-time high, popular international destinations like Dubai, Bangkok, Bali and Maldives are at the top of everyone’s list. Local hot spots include Goa, Andaman & Nicobar Islands and New Delhi. So, if you’ve had your eye on any of these locations, you’ll want to start thinking about booking your trip soon.
KAYAK’s travel hack
Want to save on flights and hotels? The KAYAK travel app can keep an eye on the price of your favourite hotels and flights and alert you when prices drop. It can also suggest new and exciting things to do on your trip – perfect to put those flight and hotel savings towards! Use it to plan your entire trip and manage it too. It’s been designed to simplify the entire trip process so you can relax on holiday! Find out more about how KAYAK’s travel app can help you.
*YouGov has made every effort to provide representative information. However, all results are based on a sample survey, and are therefore subject to statistical errors normally associated with sampling. Further, care was taken while designing the survey instrument to minimize respondent bias. The questions were designed to avoid a leading tone, and respondents were given options like “Don’t know/can’t say” and “Prefer not to answer” wherever necessary. Additionally, randomization and rotation was applied to options in applicable questions. However, errors generally associated with self-administered survey methodology may still have applied.
